Imation Brand Overview

A promise of leadership
In a world migrating from analogue to digital, Imation does what customers expect from us — and more. We deliver imaginative information management solutions for the information age. Solutions that thrive even as the world gets more complex. Together with our customers, we not only make sense of the information age — we help shape it.

Our name
The name Imation combines the essence of our business — digital information management — with our core values of imagination and innovation. Pronounce it with a short "I" sound on the first syllable, similar to the two words from which the name is derived.

Our brand mark
Our brand mark brings together our core values to create the unique identifier for Imation. Our logo is a visual depiction of the creative touch and spirit of collaboration that exemplifies Imation.